Digital marketing • Global
Digital marketing services that turn local search into booked roofing and landscaping work.
Helping businesses build stronger digital visibility, generate qualified leads, and grow online.
- Specialisation
- Roofing & landscaping
- Build platform
- Duda CMS
- Engagement
- Long-term partner
Built to rank. Designed to convert. Ready to scale.
Built for businesses ready to grow
- Roofing contractors
- Landscaping companies
- Hardscaping specialists
- Lawn & grounds care
- Home services
Client and partner logos are intentionally left as editable placeholders until permission is confirmed.
Results
Numbers we report are numbers we can verify.
Averages drawn from audited and rebuilt client websites. Results vary by market, competition, and starting point.
+00%
Organic traffic growth
Average lift across audited client projects
+00%
Qualified enquiries
More calls and quote requests after optimization
+00%
Conversion improvement
Measured on rebuilt, conversion-focused pages
000+
Websites launched
Designed, rebuilt, and launched to date
Problem / Solution
Marketing shouldn't feel like guesswork.
Most contractors we meet are not short on effort — they are short on a system that connects the website, search visibility, and enquiries into one measurable loop.
01 — The challenge
Roofing and landscaping buyers compare fast. If your site is slow, unclear, or invisible in local search, the enquiry goes to whoever answered the question first.
- Your website looks dated next to competitors
- You rank for your name, but not for your services
- Enquiries arrive in unpredictable bursts
- Paid traffic never converts into booked jobs
- Nobody can explain what marketing actually produced
- Editing your own site requires a developer
02 — The strategy
We start with a diagnosis, not a package: what the site does well, where visibility is lost, and which fixes have the shortest path to enquiries.
- Audit visibility, structure, speed, and conversion paths
- Prioritise by impact and effort, not by service menu
- Rebuild or refine on Duda CMS so your team can edit
- Publish content that answers real buyer questions
03 — The outcome
A website that is findable, fast, and clear — plus reporting that tells you which work produced enquiries so the next quarter is easier to plan.
- Stronger visibility in the areas you serve
- A site your team can update without help
- Fewer dead ends between visit and quote request
- Decisions supported by measurable data
Services
Everything you need to build a stronger digital presence.
Select a service to see how we approach it. Each one is scoped after an audit — you only pay for the work that moves your business.
01 — Search Engine Optimization
Search Engine Optimization
Improve organic visibility and attract high-intent search traffic from homeowners and property managers actively looking for work to be done.
- Technical audit and site architecture fixes
- Keyword and search intent mapping by service and area
- On-page optimization for service and location pages
- Content plans built around real customer questions
Focus
High-intent search
Strategy
We don't start with tactics. We start with the business.
Before choosing a channel, we look at what the business actually needs: which services carry margin, which areas are worth defending, and what a good lead looks like to your crew.
- Business objectives
- Customer behaviour
- Search intent
- Brand positioning
- Conversion goals
- Revenue opportunities
01
Discover
Business goals, margins, service mix, and target areas.
02
Strategize
Search intent, positioning, and priority opportunities.
03
Build
Website, page structure, and content foundations on Duda.
04
Launch
Careful go-live with tracking and redirects in place.
05
Optimize
Improve pages, speed, and conversion paths with data.
06
Scale
Expand into new services, areas, and content clusters.
The growth system
Visibility → Experience → Conversion → Compounding.
Each service exists because it feeds the next one. Skipping a layer is why marketing spend often stops short of producing work.
Visibility
01SEO & Local SEO
Be findable when someone searches for your service nearby.
Substance
02Content
Answer the questions buyers ask before they request a quote.
Experience
03Website on Duda
A fast, clear site that makes the next step obvious.
Conversion
04CRO
Turn visits into calls and quote requests.
Clarity
05Analytics
See which work produced enquiries — and which didn't.
Compounding
06Optimization
Reinvest in what performs, quarter after quarter.
Projects
Completed audits, designed and launched.
Live roofing and landscaping websites we audited, designed, and set into a modern, conversion-focused structure.
Before / After
What changes in the first engagement.
Two of the most common starting points, and what they look like once the work is done.
Before
Low-converting website
- Services buried three clicks deep
- No clear quote request path
- Slow on mobile connections
- Content edits require a developer
After
Conversion-focused digital experience
- Service and area pages a click away
- One obvious next step on every page
- Fast, stable layouts on mobile
- Editable in Duda CMS by your team
Why work with us
A small partner that stays close to the business.
Infrastructure Media is built to be the outside team that understands your inside numbers.
- 01Partner, not vendor
- We keep a short client list so we can learn your business, seasonality, and crew capacity properly.
- 02Strategy first
- Every recommendation connects to a business objective you can state in one sentence.
- 03Data-informed
- We use meaningful data — calls, forms, visibility — to decide what happens next, not vanity charts.
- 04Conversion focused
- Traffic only matters when it turns into quote requests your team can actually fulfil.
- 05Custom scope
- No one-size-fits-all retainers. Scope follows the audit, not a pricing sheet.
- 06Transparent communication
- Plain-language reporting, honest timelines, and no guaranteed-ranking promises.
Industries
Deep in two trades, useful across adjacent ones.
Specialising means we already know the search behaviour, seasonality, and objections in your market.
Roofing
Residential and commercial roofing companies competing for high-value repair, replacement, and inspection work.
Landscaping
Landscape design, installation, and maintenance businesses building recurring and project-based demand.
Hardscaping & Outdoor Living
Patio, paving, and outdoor construction specialists with seasonal demand cycles.
Lawn Care & Grounds Maintenance
Route-based service businesses that need steady local visibility year round.
Adjacent Home Services
Gutters, exteriors, tree care, and related trades that share the same buyer journey.
Global · Remote
Local search expertise, delivered globally
We work with home service businesses anywhere. Remote delivery is normal for this kind of engagement — search visibility, website builds, and reporting all happen online.
For a roofing or landscaping company, most of the buying journey starts with a local search. Our local SEO work focuses on the practical parts: a properly structured Google Business Profile, service and service-area pages that read like they were written for customers, and consistent listings so search engines trust your details.
Alongside that, our web design service builds your site on Duda CMS — a platform your team can edit without a developer. That keeps online marketing costs predictable and lets us focus budget on SEO services, content, and lead generation instead of maintenance.
If your current website already ranks, we protect that before changing anything. Redesigns include a content inventory and redirect map so a fresh design never costs you visibility.
Talk about your marketProcess
How an engagement actually runs.
Six stages, repeated in a loop. You always know which stage we are in and what happens next.
01
Discovery
Understand the business, service area, crew capacity, and what a good lead actually looks like.
02
Audit
Review the website, search visibility, competitors, and the gaps costing you enquiries.
03
Strategy
Build a prioritized roadmap: what gets fixed first, what gets built, what gets measured.
04
Implementation
Design, build, or optimize on Duda CMS, then execute the SEO and content plan.
05
Measure
Track calls, forms, and rankings against the goals we agreed on together.
06
Optimize
Refine what works, replace what doesn't, and keep compounding results.
Resources
Insights for growing online.
Practical notes on SEO, local visibility, and website decisions for contractors.
Local SEO
How service-area pages should be structured for contractors
Most contractor websites either build one thin page per town or none at all. Here is a structure that stays useful to readers and defensible in search.
6 min read · Coming soon
Web Design
What a conversion-focused roofing website actually needs
Proof, clarity, and a single obvious next step matter more than a hero video. A practical checklist for high-ticket home services.
5 min read · Coming soon
Redesign
Migrating to Duda CMS without losing search visibility
Content inventory, redirect mapping, and post-launch monitoring — the three steps that decide whether a redesign helps or hurts.
7 min read · Coming soon
Strategy
Seasonality: planning landscaping marketing before demand arrives
Search demand for landscaping work moves in predictable cycles. Building content ahead of the curve is cheaper than chasing it.
4 min read · Coming soon
FAQ
Straight answers before the call.
If something isn't covered here, ask it on the strategy call — we would rather over-explain than oversell.
Ready to turn your marketing into a growth engine?
Let's identify the opportunities hiding inside your current website and search presence — then build a strategy around them.
- Response time
- Within 1 business day
- Call length
- 30 minutes, no pitch deck
- You leave with
- Two or three concrete priorities
Strategy call
Request your strategy call.
Tell us about the business and what you want the website to do. We'll review your site and search presence before the call, so the 30 minutes are useful.
- Phone
- 09511446175
- Based in
- Global
- Hours
- Mon–Fri, 9:00–18:00 (your timezone friendly)