Approach • Global
We work as business partners, not a packaged agency.
Problem / Solution
Marketing shouldn't feel like guesswork.
Most contractors we meet are not short on effort — they are short on a system that connects the website, search visibility, and enquiries into one measurable loop.
01 — The challenge
Roofing and landscaping buyers compare fast. If your site is slow, unclear, or invisible in local search, the enquiry goes to whoever answered the question first.
- Your website looks dated next to competitors
- You rank for your name, but not for your services
- Enquiries arrive in unpredictable bursts
- Paid traffic never converts into booked jobs
- Nobody can explain what marketing actually produced
- Editing your own site requires a developer
02 — The strategy
We start with a diagnosis, not a package: what the site does well, where visibility is lost, and which fixes have the shortest path to enquiries.
- Audit visibility, structure, speed, and conversion paths
- Prioritise by impact and effort, not by service menu
- Rebuild or refine on Duda CMS so your team can edit
- Publish content that answers real buyer questions
03 — The outcome
A website that is findable, fast, and clear — plus reporting that tells you which work produced enquiries so the next quarter is easier to plan.
- Stronger visibility in the areas you serve
- A site your team can update without help
- Fewer dead ends between visit and quote request
- Decisions supported by measurable data
Strategy
We don't start with tactics. We start with the business.
Before choosing a channel, we look at what the business actually needs: which services carry margin, which areas are worth defending, and what a good lead looks like to your crew.
- Business objectives
- Customer behaviour
- Search intent
- Brand positioning
- Conversion goals
- Revenue opportunities
01
Discover
Business goals, margins, service mix, and target areas.
02
Strategize
Search intent, positioning, and priority opportunities.
03
Build
Website, page structure, and content foundations on Duda.
04
Launch
Careful go-live with tracking and redirects in place.
05
Optimize
Improve pages, speed, and conversion paths with data.
06
Scale
Expand into new services, areas, and content clusters.
Process
How an engagement actually runs.
Six stages, repeated in a loop. You always know which stage we are in and what happens next.
01
Discovery
Understand the business, service area, crew capacity, and what a good lead actually looks like.
02
Audit
Review the website, search visibility, competitors, and the gaps costing you enquiries.
03
Strategy
Build a prioritized roadmap: what gets fixed first, what gets built, what gets measured.
04
Implementation
Design, build, or optimize on Duda CMS, then execute the SEO and content plan.
05
Measure
Track calls, forms, and rankings against the goals we agreed on together.
06
Optimize
Refine what works, replace what doesn't, and keep compounding results.
Why work with us
A small partner that stays close to the business.
Infrastructure Media is built to be the outside team that understands your inside numbers.
- 01Partner, not vendor
- We keep a short client list so we can learn your business, seasonality, and crew capacity properly.
- 02Strategy first
- Every recommendation connects to a business objective you can state in one sentence.
- 03Data-informed
- We use meaningful data — calls, forms, visibility — to decide what happens next, not vanity charts.
- 04Conversion focused
- Traffic only matters when it turns into quote requests your team can actually fulfil.
- 05Custom scope
- No one-size-fits-all retainers. Scope follows the audit, not a pricing sheet.
- 06Transparent communication
- Plain-language reporting, honest timelines, and no guaranteed-ranking promises.
Industries
Deep in two trades, useful across adjacent ones.
Specialising means we already know the search behaviour, seasonality, and objections in your market.
Roofing
Residential and commercial roofing companies competing for high-value repair, replacement, and inspection work.
Landscaping
Landscape design, installation, and maintenance businesses building recurring and project-based demand.
Hardscaping & Outdoor Living
Patio, paving, and outdoor construction specialists with seasonal demand cycles.
Lawn Care & Grounds Maintenance
Route-based service businesses that need steady local visibility year round.
Adjacent Home Services
Gutters, exteriors, tree care, and related trades that share the same buyer journey.
Resources
Insights for growing online.
Practical notes on SEO, local visibility, and website decisions for contractors.
Local SEO
How service-area pages should be structured for contractors
Most contractor websites either build one thin page per town or none at all. Here is a structure that stays useful to readers and defensible in search.
6 min read · Coming soon
Web Design
What a conversion-focused roofing website actually needs
Proof, clarity, and a single obvious next step matter more than a hero video. A practical checklist for high-ticket home services.
5 min read · Coming soon
Redesign
Migrating to Duda CMS without losing search visibility
Content inventory, redirect mapping, and post-launch monitoring — the three steps that decide whether a redesign helps or hurts.
7 min read · Coming soon
Strategy
Seasonality: planning landscaping marketing before demand arrives
Search demand for landscaping work moves in predictable cycles. Building content ahead of the curve is cheaper than chasing it.
4 min read · Coming soon
FAQ
Straight answers before the call.
If something isn't covered here, ask it on the strategy call — we would rather over-explain than oversell.
Ready to turn your marketing into a growth engine?
Let's identify the opportunities hiding inside your current website and search presence — then build a strategy around them.
- Response time
- Within 1 business day
- Call length
- 30 minutes, no pitch deck
- You leave with
- Two or three concrete priorities